Howdy. My name is Andrea.

I am a User Experience Architect. I plan and structure the content, navigation and interactivity of websites and applications to ensure a positive user experience that supports and delivers my clients' business goals. In plain English, I am like an architect who designs blueprints for buildings.

Using a house as a metaphor, my job is to ask you, the client, what it is you are looking for in a home. How many bedrooms? How many bathrooms? How much square footage? These are the quantitative considerations that allow me to determine your utilitarian needs. I also gather other information before diving right into my design. Do you or will you have children? Do you plan on hosting a lot of guests? Do you work from home? Do you have pets? These are the qualitative considerations that help me make your home comfortable, regardless of the situation.

As a User Experience Architect, my job is to get a holistic view of my clients' business goals, both short-term and long-term, identify their users and create a website or application that delivers those goals in a user-friendly and relevant way. Period.